What we wear has little to do with the design or the clothes themselves, and a lot more to do with our thoughts, mood, personality, and other intrinsic attributes that the other person could simply sense as soon as they see us.
Pakistan is a growing economy with its export having depended on the textile industry since the country’s inception. With an industry so established globally, and with such a diverse population, Pakistan is the country that exemplifies what dressing means. Pakistan-made clothes are distributed throughout the world because of superior fabric quality and cheap labor.
With the advancement of this globalized economy and everything is integrated, as the global demand for Pakistani desi designs has increased globally, the demand for western wear has increased in Pakistan. This demand is being met by a few giants in the clothing business who excel at what they do. Not only are their varieties in both eastern and western wear immense, but they also have their signature fabric qualities that the people of Pakistan appreciate greatly.
The pandemic has shifted most of the stores towards digitizing their shops and products with integrated supply chain networks spread across the country. Branded clothing stores are the new norm.
Following is a list of the top 5 online shopping stores and physical stores in Pakistan:
Big And Tall:
Big and Tall Menswear is Pakistan’s First Exclusive Plus-size retail apparel store for men. The Big and Tall class has been ignored long enough by Pakistani style brands, and the nobility has no or insignificant choices accessible in new stock. Probably everything they could do was go for made-for-request or extras. This has sabotaged the character and CONFIDENCE of these dedicated men! In any case, not any longer!
Established in 2003, Outfitters is a fashion brand created for the spirited youth of Pakistan who enjoys indulging in the latest lifestyle trends; be it style, music, technology, or social networking, as a means to express themselves. Outfitters has separate product lines to cater to all segments and their demands – men, women, and juniors. Within each line, they offer a wide array of products that caters to a variety of different styles and preferences, from highly fashionable, on trend pieces to athleisure garments to more casual, everyday attire and basic apparel.
Levi Strauss & Co. began in 1853. Later in 1873, Levi Strauss, the man, partnered with Jacob Davis to invent the blue jean. And they have been innovating ever since. The Levi’s brand continues to define the industry with classics like the 501 jeans, innovative collections like Commuter, Levi’s Revel, and more. They have two variants: Dockers and Denizen. The former lies towards the expensive price point while the latter follows a more affordable pricing range.
Stoneage is a vintage-inspired, denim-based clothing label that debuted in 2004 and made its mark when only a few had access to refined denim, fashionable cuts, design production, and distribution.
Gul Ahmed began its operations in the early 1900s in the subcontinent and established its mark as one of the first and largest textile producers and dealers in the country. Their fabric when it comes to the quality of stitching is unparalleled. Their designs are unique with a vast variety of clothes available for men, women, and children.
The above-mentioned brands not only have strong physical brand presences but are also well established in the digital arena. They are market leaders because they know how to attract customers and keep them loyal to the brand name. They cater to all sizes ranging from XS to XXXL, which attracts the not-so-normal-sized people who cannot find clothes that fit their size to their shops.